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Jakarta Post

Mutual fund players turn to e-marketplaces for greater outreach

  • Norman Harsono

    The Jakarta Post

Jakarta   /   Wed, November 20 2019   /  01:55 am

To get more young Indonesians to invest in mutual funds, industry players are looking to tech-based startups, such as e-marketplace unicorns Bukalapak and Tokopedia, which have a far greater reach than brick and mortar stores.“We are focused on developing retail investment and, given our country’s archipelagic geography, traditional methods such as face-to-face meetings and seminars will be greatly enhanced by technology,” said Mutual Funds and Investments Association (APDRI) chairman Prihatmo Hari Mulyanto.Prihatmo told reporters at the launch of a financial literacy campaign in Jakarta on Monday that institutional investors still dominated the domestic mutual funds market but that, going forward, the association would focus on individual investors.“We are talking with many other start-ups,” he told The Jakarta Post.Financial Services Authority (OJK) investment management dire...