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Jakarta Post

Gojek to shut down several GoLife services

  • Adrian Wail Akhlas

    The Jakarta Post

Jakarta   /   Tue, December 17, 2019   /   03:37 pm
Gojek to shut down several GoLife services Sense of touch: Ike Meliasari, a trained masseuse who is visually impaired, gives a woman a relaxing massage. (./.)

Homegrown technology decacorn Gojek is shutting down the majority of its GoLife services due to a stagnant business performance, around four years after launching the application.

GoLife head Wesly Simatupang said on Monday that most GoLife services had grown stagnant, excluding GoClean and GoMassage, which accounted for up to 90 percent of total orders in the GoLife ecosystem, reported.

The GoLife app also features various other on-demand services of Gojek, including GoAuto, GoGlam, GoDaily, GoLaundry and GoFix.

"We believe that reviewing and optimizing the performance of our products and services is essential to meet the evolving needs of consumers and for future growth,” Wesley said in a statement to The Jakarta Post on Tuesday. “For this reason, there will be some changes to our GoLife services as we enter 2020.”

Wesly said the company would cease providing GoLaundry and GoDaily services by Dec. 31, while GoFix, GoGlam and Service Marketplace services would be discontinued by mid-January.

Gojek would provide an opportunity for its partners impacted by the decision to sign up with Gojek's other services, such as GoRide, GoSend, GoPay merchant and GoTix merchant, according to Wesly.

In light of the burgeoning digital economy, critics have called for more profit-and-loss-oriented business practices by technology companies around the world rather than focusing on gross merchandise value, which has been an indicator for start-up valuations.

“We agree with those who say that we should stop burning money,” Gojek’s co-CEO Andre Soelistyo told a limited media briefing in October.


Editor’s note: This article has been revised to include GoLife head Wesly Simatupang’s statement to The Jakarta Post and to provide the correct launch year of the services.