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Jakarta Post

No discounts, no problem: E-wallet users stick around despite less cash back

  • Eisya A. Eloksari

    The Jakarta Post

Jakarta   /   Sat, February 15 2020   /  12:11 am

Discounts are an effective way to attract first-time e-wallet customers, but as more people and businesses adopt cashless payments, they have become a secondary motivation; many users will use electronic payments even without cash back or discounts, a recent survey shows.The survey, conducted by market research firm Ipsos Indonesia showed that 71 percent of first-time e-wallet users were motivated by promotions, especially for online taxis and food delivery services.However, Ipsos customer experience research director Olivia Samosir explained on Wednesday that 68 percent of respondents said convenience was the main reason they kept using e-wallets over cash, while promotions were the second reason, at 23 percent.“Our respondents said cashless payments were simpler as they didn’t have to worry about change or withdrawing money from ATMs,” she said during an event for the release of ...