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Jakarta Post

No more ‘burning cash': Gojek to improve user experience

  • The Jakarta Post

Jakarta   /   Sat, February 15 2020   /  01:45 am

Homegrown decacorn Gojek will stop “burning cash" and instead focus more on improving user experience to achieve sustainable growth, a top executive has said.Gojek co-chief executive officer Kevin Aluwi made the statement in reference to the company’s food delivery service GoFood, digital payment platform GoPay and ride-hailing service in growing its customer base.The strategy would be more effective in achieving sustainable, long-term growth, Kevin said on Tuesday alongside other Gojek executives at a press briefing in Jakarta.In its bid to improve user experience, Gojek launched in mid-January three new features under its food delivery service, GoFood Pickup, GoFood Turbo and GoFood Plus, and integrated Google Assistant in its app.GoFood Pickup is a self-pickup ordering facility that allows customers to order food at a restaurant for picking up later. GoFood Turbo is a 30-minute de...