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E-wallet platform LinkAja introduces new boss
Haryati Lawidjaja was promoted from her previous position as LinkAja’s chief operating officer, a position she held for almost a year.
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A customer scans a QR code of e-wallet LinkAja during an event at Bung Karno Sports Stadium in Jakarta in this undated photo. (kontan.co.id/Carolus Agus Waluyo)
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tate-owned companies-backed technology firm PT Fintek Karya Nusantara (Finarya), which owns e-wallet application LinkAja, named Haryati Lawidjaja as its new president director in a decision made in late April.
Haryati was promoted from her previous position as LinkAja’s chief operating officer, a position she held for almost a year. Before joining the firm, she served as the head of digital banking marketing at publicly-listed Bank Tabungan Pensiunan Nasional (BTPN).
“This is a big mandate given by the shareholders of Finarya,” Haryati was quoted as saying in a statement on Tuesday.
“The path LinkAja has to take to contribute to improving the livelihoods of Indonesians by promoting inclusive finance is definitely not easy nor short,” she said. “But I am optimistic, with teamwork and support among stakeholders, every layer of society can get access to various financial products.”
LinkAja, established last year by a consortium of seven state-owned enterprises (SOEs), has partnered with around 400,000 merchants, 380 e-commerce platforms and 350 traditional markets across the country, enabling its customers to pay for not only groceries but also utility bills and insurance premiums through its app.
The platform will also be utilized in the government’s much-discussed preemployment card program, which combines social assistance and training programs, that was launched in mid-April, to disburse money to eligible recipients.
Last month, the firm introduced a sharia-compliant e-money service, the first of its kind in the country. Partnering with more than 240 charity agencies and 1,000 mosques, the service allows customers to pay for qurban (sacrificial animal) on Idul Adha, tuition fees for Islamic boarding schools and to top up their balance via sharia banks, among other services.
“As part of our efforts to expand access to digital financial services to all layers of society, LinkAja is also committed to fostering digital talent that will make meaningful contributions to the development of Indonesia’s digital economy, and support the government’s focus on enhancing the quality of human resources,” said Haryati.
