The opening of its 1,200th store symbolizes MR. D.I.Y Indonesia's commitment to supporting regional economic growth, strengthening public access to affordable, comprehensive and convenient household needs and contributing to equitable retail modernization across the archipelago, while strengthening its role in shaping Indonesia's modern retail landscape.

Sumbawa was chosen as the location for the 1,200th store due to its growing economic potential and growing household consumption. The Sumbawa regency administration projects regional economic growth of 5.15 percent by 2026, supported by retail modernization and improving purchasing power. This store is MR. D.I.Y Indonesia’s fourth in Sumbawa and its 23rd in West Nusa Tenggara, strengthening the company's strategic move to expand in regions showing positive momentum.

Edwin Cheah, president director of MR. D.I.Y Indonesia, said opening its 1,200th store in Sumbawa marked a significant milestone for both the company and the country.

“Retail growth is no longer concentrated solely in large cities as economic centers in various regions continue to develop. We are here to strengthen this ecosystem by providing more equitable shopping access,” Cheah said.

“Our mission is to be part of regional progress, support local economic activity and provide the best value for Indonesian families wherever they are," he said, adding that this achievement was the result of synergy between all stakeholders, including customers, employees, local suppliers and the regional administration.

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Michael Cohen, vice president of business development at MR. D.I.Y Indonesia, said the company could only expand to 1,200 stores with disciplined strategy, robust data utilization and accurate market analysis.

“Sumbawa demonstrates strong economic indicators, rising household consumption, retail modernization and growing market potential. MR. D.I.Y Indonesia's presence here not only expands its store network but also delivers a tangible impact through new jobs, increased local economic activity and a convenient, affordable and convenient shopping experience that everyone can enjoy," Cohen said, explaining the strategic reasoning behind the choice of location.

To date, MR. D.I.Y Indonesia operates in six major regions, covering 422 out of 516 cities and regencies to become the home improvement retail network with the widest reach in Indonesia. It applies a uniform pricing policy across its nationwide stores to ensure a consistent and inclusive experience for all customers.

In addition, MR. D.I.Y Indonesia is the home improvement retailer with the fastest expansion rate, opening its first 400 stores in the five years between 2017 and 2022, followed by 800 stores over the three years from 2023 to 2025.

Milestone celebration

To show its appreciation for the support that has enabled MR. D.I.Y Indonesia to open 1,200 stores, the company is presenting its largest customer appreciation program for the year.

With a minimum purchase of Rp 100,000, customers have the chance to win thousands of other attractive prizes, including cars, motorcycles and mobile phones.

This program is valid at all MR. D.I.Y Indonesia stores from Sabang to Merauke, aligning with the company's principle of providing the best value at uniform prices across the country.

“1,200 stores is not just a number. It represents commitment, trust and a shared journey with the Indonesian people. Therefore, we want to celebrate with all our customers through this national appreciation program,” Cheah said.

“We will continue to grow with the same principles: providing the best value, delivering a consistent shopping experience and supporting regional progress from west to east Indonesia. MR. D.I.Y.is entering a new phase of expansion to serve Indonesia with broader reach, stronger relationships and improved service,” he said.

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