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Jakarta Post

MMA veteran promoter Loren Mack joins rapidly growing PFL league

  • News desk

    The Jakarta Post

Jakarta   /   Thu, July 30, 2020   /   03:23 pm
MMA veteran promoter Loren Mack joins rapidly growing PFL league PFL's president of fight operations Ray Sefo (left) talks with the organization's new VP of corporate communication, Loren Mack, recently. (JP/Courtesy of PFL)

Loren Mack, a former executive with world renowned MMA leagues, UFC and One Championship, has joined “the fastest growing league” Professional Fighters League (PFL) as its VP of corporate communications.

“Having been in this profession for over 15 years, I am thrilled to be joining an executive team like the one compiled for PFL,” Mack said. “This is a tremendous opportunity and I am ready to start working with their roster filled with world-class athletes for the most innovative and fastest growing league.”

PFL’s CEO Peter Murray said that Mack brought a wealth of experience and drive to the organization.

 “As the most innovative and fastest growing league in the world, PFL continues to expand to a global scale. He will play a pivotal role in continuing to build the brand in the United States and abroad through impactful storytelling,” said Murray.

Mack started his career with the UFC, developing and implementing the public relations strategy for promotions. He was also instrumental during the UFC’s early stages in helping the company expand to what it is today by organizing marketing events and partnerships with the most recognizable media outlets in the world.

From there, Mack’s expertise played a key role in pushing ONE Championship to reach its biggest headlines ever both locally and internationally, along with helping develop the brand.

Mack also held the title of director of communications for Indonesia’s BeritaSatu Media Holdings, for two years.

Currently, Mack is finishing work on his doctor of philosophy in public affairs at the University of Nevada-Las Vegas.

Created in 2012, the PFL debuted its inaugural season in 2018, crowning six winners in six different weight classes. All six were awarded $1 million each. PFL signed a multiyear deal with ESPN to broadcast live events on ESPN2, ESPN+ and ESPN Deportes. It also has an international distribution deal that takes the league into 160 countries.