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Jakarta Post

Jenius celebrates 4th anniversary with storytelling campaign

Supplement Desk (The Jakarta Post)
Jakarta
Fri, September 4, 2020 Published on Sep. 4, 2020 Published on 2020-09-04T10:07:02+07:00

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Jenius celebrates 4th anniversary with storytelling campaign

D

igital banking platform Jenius, operated by publicly listed lender BTPN, has just celebrated its fourth operational anniversary by launching a storytelling campaign using the hashtag #ceritajenius (Jenius’ Stories).

Jenius has been co-creating with its customers to keep producing new innovations. The platform actively takes feedback and insights from its digital-savvy users to always come up with solutions that make their lives easier.

The campaign seeks to celebrate Jenius’ collaborations with its co-creators.

Moreover, Jenius has also collected more than a million stories from users to inspire its feature and services development.

Jenius collected these stories from the online platform, as well as research studies involving online surveys, focus group discussions and in-depth interviews involving more than 40,000 digital-savvy Indonesians comprising Jenius users and non-users alike.

The #ceritajenius campaign highlights these individual stories on various social media platforms, as well as at jenius.com/ceritajenius.

One of these stories comes from Fathia Izzati, a musician and content creator, who says just how convenient it is for her to manage her finances using Jenius, from paying for various things abroad to managing her spending amid the COVID-19 pandemic.

“Stories from digital savvy individuals will always be Jenius’ driving force to come up with new innovations through co-creation and collaboration processes. By doing that, we hope that Jenius can remain relevant in answering to users’ needs with a more complete life finance solution,” Irwan concluded.

Thanks to insights from these digital-savvy individuals, Jenius has been able to constantly update its platform to cater to its users’ changing needs. It has launched 20 new innovations and features since it first launched in 2016.

As per June 2020, more than 2.7 million individuals have joined Jenius. In the same period, Jenius has already collected more than Rp 10 trillion (US$686.7 million) in third-party funds.

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