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Fossil Group to double wearables product line in 2017

Masajeng Rahmiasri
Masajeng Rahmiasri

The Jakarta Post

Jakarta | Mon, January 9, 2017 | 03:46 pm
Fossil Group to double wearables product line in 2017

A collection of connected wearables of Fossil Group brand Misfit. (Fossil Group/File)

US lifestyle accessories manufacturer Fossil Group has announced plans to double the number of wearables it makes this year. The plan was unveiled on Friday at the International Consumer Electronics Show (CES) 2017.

It plans to create 300 products, more than twice the 140 wearables produced through its various brands in 2016 worldwide. It also plans to add new brands.

The connected wearables announced at the show include touchscreen smartwatches, hybrid smartwatches and activity trackers.

Armani Exchange, one of Fossil Group's brands, just introduced Armani Exchange Connected, a collection of hybrid smartwatches that emphasizes design and functionality.

(Read also: Royal Caribbean hiring Instagram-savvy intern to cruise the world)

Meanwhile, Fossil introduced Fossil Q Accomplice, an extension to its hybrid smartwatch line Fossil Q, boasting the brand’s slimmest design.

It also announced Vapor, a touchscreen smartwatch equipped with heart rate monitoring functionality, GPS and music features, to be produced under its wearable activity trackers brand Misfit.

“Customers crave connectivity that doesn’t compromise style. We’re creating more options to seamlessly integrate desired tech features into our customers’ style and lifestyle,” said Greg McKelvey, chief strategy and digital officer for Fossil Group.

“Fossil Group’s design, scale, speed to market an unrivaled portfolio of fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the wearables pack,” he added. (asw)