Swedish music streaming service Spotify has partnered with weather forecast source Accuweather to develop a website that creates playlists according to the weather in users' geographical location.
wedish music streaming service Spotify has partnered with weather forecast source Accuweather to develop a website that creates playlists according to the weather in users' geographical location.
It does this by examining the results obtained from a one-year research project that correlated the different music played on Spotify to information from 1,000 weather stations. According to TechCrunch, Climatune “detects your location and then presents you with a playlist of 30 tracks to fit the weather.” ()
Some of the music-to-weather links are quite predictable. Looking at the data, Spotify says that sunny days “typically bring higher-energy, happier-sounding music — songs that feel fast, loud and noisy, with more ‘action,’ as well as happy, cheerful, euphoric emotions associated with the major mode and other musical factors,” while rainy days “bring lower-energy, sadder-sounding music with more acoustic vs. electronic sounds”. Last, snowy days call for people streaming “more instrumental music”.
Read also: Spotify posts special job vacancy for US President Obama
However there are exceptions to this formula, depending on the nature of music streamers in different parts of the world. As a case in point, people in Europe tend to amp up their upbeat music during sunny, more tropical days. While people in Chicago, Miami and Seattle remain unaffected by the rain and still listen to chirpy music despite gloomy weather. San Franciscans, New Yorkers and Houstonians on the other hand, tend to stream more acoustic songs when it pours.
Nonetheless, the company's data researcher Ian Anderson suggests that, “for almost all of the major cities around the world that we studied, sunny days translate to higher streams of happier-sounding music.” He suggests that weather and song choice usually have a positive correlation across the world. (nik/kes)
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