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Jakarta motor show to extend into cyberspace this year
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Crowds flock the showroom of the 2016 Indonesia International Motor Show in Jakarta. (indonesianmotorshow.com/File)
T
he annual Indonesian International Motor Show (IIMS), to be held this year from April 27 to May 7 at the Jakarta International Expo (JIExpo) in Kemayoran, Central Jakarta, will host a wide variety of events and more than 34 participating brands.
Organized by PT Dyandra Promosindo, the show is set to feature a car parade, a larger test-driving area, a discount day, a road safety campaign for children, a drift competition, blood donation and audio competitions.
In a bid to attract around 450,000 visitors, IIMS will also provide a designated spot in Hall C3 to cater to car accessories enthusiasts, dubbed Pahami Village, in cooperation with the Indonesian Car Accessories Business Association (PAHAMI).
With online transactions becoming more and more popular, the show is partnering with e-commerce website blibli.com to allow automotive enthusiasts from across the country to purchase automotive products presented at IIMS through a website to be launched on March 27.
"The products that will be sold include cars, motorcycles, parts, accessories and services,” said blibli.com merchandising manager Kwee Johanes Dede during a media gathering on Thursday. (kes)
