The Jakarta Post
The Kardashian-Jenner clan feature in the second chapter of Fendi’s #MeAndMyPeekaboo campaign. (Instagram/fisforfendi)
In conjunction with the 10th anniversary of Fendi’s iconic Peekaboo bag, the fashion house has launched its special #MeAndMyPeekaboo campaign, featuring prominent female figures from around the globe.
Fendi unveiled part two of its campaign on Tuesday, starring American reality television personality and socialite Kim Kardashian. Kim’s mother Kris Jenner and daughter North West are her co-stars. In the ad, shot in Los Angeles, Kanye West's "Love Lockdown" plays in the background.
Personal, unique, unseen. @kimkardashian, @krisjenner and North West share an unexpected view of their relationship for #MeAndMyPeekaboo Chapter II. Filmed in Los Angeles, the intimate short video is the first of five set to Kanye West’s emotional track, Love Lockdown. Join the Fendi Family #MeAndMyPeekaboo #FisForFamily #FℲ1 Discover more on Fendi.com Follow @fisforfendi for exclusive backstage content.
According to a statement released by Fendi, “Kris, Kim and North star in authentic and spontaneous frames, which instead of focusing on their public images, capture their most intimate personality.”
The bag comes in several styles, from classic-regular to mini and micro.
Part one of #MeAndMyPeekaboo features Silvia Venturini Fendi, the brand’s creative director for accessories, menswear and kidswear, with Silvia’s daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi. The trio share their thoughts on each other and the Peekaboo bag in the video.
There will be more episodes in Chapter 2. They will feature Korean-American singer-actress sisters Jessica and Krystal Jung, Hong Kong singer Joey Yung and his mother Yu Kam-fong and Ewan McGregor’s daughters Clara and Esther McGregor. (mut)