TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Facebook boosts 'stories' format, now open to ads

News Desk (Agence France-Presse)
New York, United States
Thu, September 27, 2018 Published on Sep. 27, 2018 Published on 2018-09-27T13:03:07+07:00

Change text size

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
The announcement shows Facebook is making strides in this new format which allows people to share videos or photos with emojis and augmented reality options that could allow users to draw eyeglasses or hats on faces, and which disappear after 24 hours. The announcement shows Facebook is making strides in this new format which allows people to share videos or photos with emojis and augmented reality options that could allow users to draw eyeglasses or hats on faces, and which disappear after 24 hours. (Shutterstock.com/Twin Design)

F

acebook said Wednesday it now has 300 million daily users of "stories," a format inspired by Snapchat, and would now begin delivering ads with these visual messages.

The announcement shows Facebook is making strides in this new format which allows people to share videos or photos with emojis and augmented reality options that could allow users to draw eyeglasses or hats on faces, and which disappear after 24 hours.

"Starting today Facebook Stories ads will be available to advertisers around the world," a statement from the world's biggest social network said as it made the announcement at a New York media event.

"Advertising in stories has proven to drive valuable business outcomes."

Facebook, which at one point sought to acquire Snapchat to tap into the market for younger users, began using the stories format in 2016 on Instagram and in 2017 extended that to Facebook and Messenger users.

According to the company, 400 million Instagram users employ the stories format in addition to the 300 million in the Facebook platform, with a large number using both platforms.

The move by Facebook appears to be having an impact on Snapchat, according to analysts.

Read also: Facebook flags users who try to 'game' fact-checking effort

Earlier this month, the research firm eMarketer revised down its revenue estimates for Snapchat by 36 percent, predicting $662.1 million in net digital ad revenues, compared with an estimated $1.03 billion projected in March.

Although Snapchat is the most popular application for teens, its worldwide user base fell by around two million in the second quarter, according to eMarketer.

Snapchat reported 188 million active users in the second quarter.

Facebook said that as of next week, users will be able to add music to stories, as part of an agreement with major music labels.

Your Opinion Matters

Share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.

Enter at least 30 characters
0 / 30

Thank You

Thank you for sharing your thoughts. We appreciate your feedback.

Share options

Quickly share this news with your network—keep everyone informed with just a single click!

Change text size options

Customize your reading experience by adjusting the text size to small, medium, or large—find what’s most comfortable for you.

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!

Continue in the app

Get the best experience—faster access, exclusive features, and a seamless way to stay updated.