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Jakarta Post
The Jakarta Post
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Rethinking strategy to escape commoditization

  • The Jakarta Post

| Sat, January 21 2012 | 02:25 pm

PREMIUM Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in the marketplace. So it’s hardly surprising that one of the most common complaints I hear from senior executives is “My product is becoming commoditized. Is there a way out?”

First some good news: executives who are prepared to rethink their approach can fi...

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