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Mitsubishi distributor eyes sales rebound in 2017
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Auto display: Cars pack a thoroughfare in Jakarta during peak hours. (The Jakarta Post/Wienda Parwitasari)
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fter poor sales over the past four years, PT Krama Yudha Tiga Berlian Motors (KTB), the country’s authorized Mitsubishi car distributor, has increased its sales target for the year on the back of rising demand from logistics, constructions, mining and plantation businesses and public transportation.
KTB president director Hisashi Ishimaki said Friday that the company expected to see 10 percent sales growth this year and at least 6 percent growth for the sales of commercial vehicles, a confident outlook he attributed to rising commodity prices and better infrastructure.
KTB marketing director Duljatmono, meanwhile, said the city-owned bus company Transjakarta had ordered more than 100 medium-sized buses to serve as feeders for its services. The delivery of the vehicles is expected to be completed by this year.
(Read also: Luxury car sales predicted flat)
Established in 1970, KTB has become a market leader for commercial vehicles with 45.8 percent market share last year. However, it is still a minor player in the passenger vehicle market with just 3 percent market share last year.
However, amid the overall decreasing market for commercial vehicles in 2016, KTB saw sales volume drop by 8 percent to 35.873 units from 38.581 units in 2015.
To achieve this year’s sales target, KTB plans to consolidate its business in both commercial and passenger vehicles sales.
“We will begin to split between commercial and passenger vehicles into two companies starting in April. This policy has been made to strengthen our truck business and to grow our passenger vehicles into one of the major players,” Ishimaki said. (dra/hwa)
