AI, tech innovations to reshape business interactions, says Accenture
The Jakarta Post
Rapid advances in artificial intelligence (AI) and other technological innovations will likely disrupt conventional business activities in Indonesia over the next three years, according to the latest report from business consulting firm Accenture.
In its 2018 report titled “Intelligent Enterprise Unleashed: Redefine Your Company Based on the Company You Keep”, the firm projected that the swift changes in technology were specifically changing the way companies interact with their customers and business partners.
“Technology is now firmly embedded throughout our everyday lives and is reshaping large parts of society,” Paul Daugherty, Accenture’s chief technology and innovation officer, told reporters on Tuesday.
The report highlights that the latest technological transformation is “unique” in a way that the change serves as a two-way mirror. This means consumers are not only using companies’ products and services, but also rewarding the former with access to information about themselves, the report says.
“Through these new partnerships with customers, employees and business collaborators, companies are building greater trust and further integrating themselves into society,” Daugherty said.
Accenture surveyed more than 6,300 business and IT executives worldwide and managed to identify five emerging trends of technology for 2018, such as citizen AI, extended reality, data veracity, frictionless business and internet of things. (dpk/gda)
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