The Jakarta Post
Spicy food buffs, take up a challenge from Sambal ABC, the spicy food specialist: Eat Mie Terpedas di Dunia ala Sambal ABC, the world’s spiciest noodle à la Sambal ABC, and push your guts to the limit! And now you can enjoy this dish, with protection from Sambal ABC Pedasuransi Bersama AXA . The first spice insurance program for the spice lovers.
Indonesian people are well-known for their penchant for spicy dishes. Eateries are generous with chili, too, allowing their patrons to request the level of spiciness for their meals.
They usually develop their craving by starting a small amount of chili, say two chilies for a portion of Noodle. Usually, once you enjoy the spice, you will become “addicted” to it. As your tolerance for fiery food increases, you might as well begin to increase the level of spiciness of your meals. Then you may want five chilies. Later, you go for 10 or 15. And finally you may think you can handle 300 chilies for one portion of The World Spiciest Noodle by Sambal ABC.
Thus, in everyday life, Indonesian people are already champions when it comes to eating spicy meals.
Indonesia simply can’t get enough of spiciness. People have become fierily creative about crafting names for spicy dishes. So they call that super spicy beef trotters dish from Yogyakarta oseng-oseng mercon (“sautéed firecrackers”). Some extremely spicy take-away foods are labeled setan (satan) that also serves as a warning for their buyers.
Across Indonesia, you can easily find balado, West Sumatra’s signature red hot mix of every possible assortment of food, like boiled egg, seafood, meat and tempeh.
Needless to say, sambal is in the blood of Indonesian people. It is red and fiery.
A bottle of lip-tingling hot sauce is another way for Indonesians to have spiciness on their food. Condiments manufacturer PT Heinz ABC Indonesia’s specialty is creating the spiciest and tastiest chili sauces: Sambal ABC, the ultimate favorite that Indonesians have loved for many years.
ABC sauces come in numerous shapes and sizes. Customers can choose from a variety of peppery sauces: ABC Sambal Asli (original), Extra Pedas (extra-spicy), Manis (sweet), Terasi (shrimp paste), and Balado. They are packed in sachets, bottles and jerry cans.
Sambal ABC, which is synonymous with spice, has been serving super fiery fried-noodles for free at Tomang, West Jakarta. The noodles, Mie Terpedas di Dunia Ala Sambal ABC, are billed as the world’s hottest. To ensure everyone can now try the World’s Spiciest Noodles ala Sambal ABC, Sambal ABC has collaborated with AXA Financial Indonesia to take away their concern about any spice-related health concerns. So every spice lover can enjoy the spicy, tasty, Sambal ABC World’s spiciest noodles with peace of mind.
If you want to take up Sambal ABC challenge, get e-vouchers at bit.ly/abcpedasuransi. You can exchange the e-voucher for the world’s spiciest noodles and insurance at Sambal ABC Warung Abang Adek in Tomang, West Jakarta and Sudirman Street Day & Night Market Jl. Jend. Sudirman No. 107, Karanganyar in Bandung, West Java. The deal is valid until Aug. 31.
Now is the right time for you Indonesian to prove your courage and your burning love for fiery cuisine!
Don’t forget to check out the funny and catchy video of Sambal ABC here.