One such program is Demoweek, a collaboration between Sinar Mas Land and kumpul.id to create a platform for start-up industry players to learn, collaborate and connect.

The DNA Demoweek ran for two days, from March 8 to 9 at the Sinar Mas Land marketing office in Bumi Serpong Damai (BSD) City, Jakarta. The event was attended by high-profile figures, which included Bonifasius Wahy Pudjianto (director of Informatics Empowerment at the Communications and Information Ministry) and Restog Krisna Kusuma (expert staff for Innovation and Creativity at the Tourism and Creative Economy Ministry).

Restog Krisna Kusuma noted Indonesia’s digital start-up development was one of the fastest-growing ecosystems in the Southeast Asia region. 

“This is due to a lot of factors like a large population, sufficient digital infrastructure, as well as increasing internet access for the whole Indonesian region.”

He explains that to support the acceleration of digital transformation, the event was meant to invite stakeholders alongside the government to focus on invigorating the potential of the start-up ecosystem in Indonesia, from the learning process and pitching to business matching so that start-up industry players could develop even faster.

“Hopefully by having this DNA Demoweek, we can increase the number of start-ups in Indonesia, as well as push the growth of the innovative digital start-up ecosystem that is both sustainable and excellent in quality,” he concluded.

Irawan Harahap, CEO Digital Technology Ecosystem and Development of Sinar Mas Land, explains that the DNA program that Sinar Mas Land initiated through The Digital Hub is a movement within the startup ecosystem that is meant to boost the growth of startups in indonesia.

“This program accelerates a wide range of startups, businesses in the ideation phase, investment phase, and the incubation phase are all impacted. In the DNA Demoweek event, we are connecting hundreds of startups with digital industry stakeholders from a variety of venture capital companies so that they can interact and network naturally. We hope that this activity can provide startups with the right education and motivation to develop their businesses” He adds

This year's DNA Demoweek carried the theme “Learn, Pitch, and Connect Together” which brought along a series of events starting from talk shows, startup flash pitching, and stakeholder business matching with over 20 Venture Capitals, 30 Private Companies, and 100 startups. On the first day, the talk show activity discussed the topic of Pitching Techniques to Convince Investors, which was joined by Clarissa Tabalujan (Investment BRI Ventures), Jonathan Bryan (Chief Platform Officer KoinWorks), Ferdy Nandes (General Manager), and Valerianus Ian Sulaiman (VP of Investments Trihill Capital). On the second day, the talk show discussed the topic of Sustainable Financial Management: from Investor Money to Profit, which was joined by Abdul Qifli Sangadji (Co-Founder & CTO Jojonomics), Bayu Seto (Partner Living Lab Ventures), and Viktor Ramli Kwan (SVP Business Development Doku).

Additionally, event participants got the chance to directly meet with venture capital companies like Living Lab Ventures, BRI Ventures, ATM Capital, Sinar Mas Digital Ventures, Venturra, Vertex Ventures, Trihill Capital and many other investment companies. The participating venture capital companies also did a strategy review in creating an outstanding business pitch, convincing investors to further support the growth of startup businesses. Besides that, the participants were also provided with a variety of study materials that covered strategies which maximize sustainable financial management for businesses and collaboration with investors to create more meaningful impact that results in high and sustainable profits.

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