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Targeting young families, AIA Launch AIA Melangkah Bersama, offering affordable premium
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C
urrently, only 21.94 million people in Indonesia, 8 percent of the total population, have life insurance as financial planning protection for their family.
Meanwhile, with the rising financial needs for families in every phase of life, owning life and financial protection is crucial for the country’s productive-age population, particularly young families.
In response to the increase in the productive age segment’s needs, PT AIA FINANCIAL (AIA), a leading and trusted life insurance company, presents AIA Melangkah Bersama, a life protection product designed for young families, with high protection benefits for their productive age with an affordable premium starting from Rp 500,000 (US$33.34) per month.
AIA President Director Sainthan Satyamoorthy explained that, “At AIA, we always prioritize product innovations to meet customers’ need, including the productive age segment that has many hopes and ambitions for themselves and their family. Customers in this segment commonly set priorities related to financial planning, which include owning a house, education for their children and pension funds.”
“Through AIA Melangkah Bersama with its high protection and affordable premium, the product is expected to assist customers in realizing these priorities,” he explained.
AIA Melangkah Bersama offers options regarding premium payment terms, from five, 10 to 20 years, which can be adjusted to the customer’s financial condition.
AIA Chief Marketing Officer Kathryn Parapak added, “AIA Melangkah Bersama is a product with the latest innovations to keep customers protected at their productive age with a premium payment benefit of 110 percent, which can be used to support living needs and help them continue to be independent at old age.”
Rama Putra Sahetapy, a content creator who is also a father of two young children hailed the launch of the product. For him, family needs and hopes, especially related to his children, have become his primary priorities that cannot be disrupted.
“My wife and I always communicate about financial planning for our small family. We are aware that financial planning is a crucial factor to make sure that our children can grow well and can achieve their dreams,” he said.
He went on to say, “AIA Melangkah Bersama is a solution that help us stick to our focus. Apart from protecting me as the breadwinner, the product also gives us peace of mind, both while I am still at a productive age, or later when I am old,” Rama said.
More than just the provider of protection, AIA has a strong commitment to becoming the partner of its customers, which does not only accompany them when they face risks, such as illness, but also motivates them to live a healthier life through its health and wellness program, AIA Vitality.
AIA Vitality, launched in 2021 and also integrated into the AIA Melangkah Bersama product, not only allows customers to keep active, but at the same offers them attractive rewards and vouchers from AIA Vitality partners, including a premium discount of up to 7.5 percent and annual cashback up to 30 percent.
