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Starbucks Indonesia celebrates 20th anniversary
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(Courtesy of Starbucks )
S
eattle-based coffee retailer Starbucks has celebrated its 20th anniversary in Indonesia, reinforcing its commitment to communities, the planet and coffee.
Since entering Indonesia 20 years ago, Starbucks has aspired to create a positive impact in the communities it serves by investing in humanity and the well-being of everyone the brand connects with, from partners to coffee farmers to the customers in the stores and beyond.
From its first store at Plaza Indonesia, Jakarta, in 2002, Starbucks has now grown to more than 4000 partners in more than 480 stores in 36 cities across Indonesia, employing more than 4,000 partners, as it calls its employees.
To celebrate the milestone, PT Sari Coffee Indonesia (SCI), the official licensee of the Starbucks brand in Indonesia, will kick off the celebrations with an initiative to support farming communities across the country, as well as a series of anniversary promotions and offerings for customers throughout the month of May.
PT Sari Coffee Indonesia CEO Anthony McEvoy said that as the brand marks its 20th year in the country, he is proud of the remarkable achievements that have been accomplished together with partners and customers in pursuing Starbucks’ commitment to its three core pillars: People, Planet, Coffee.
“We want to dedicate this milestone to our partners and customers who have been together with us, every step of the way as we aspire to be a people and planet positive company,” he said.
According to McEvoy, Starbucks aims to reach 1 billion people globally by 2030. In Indonesia, he continues, the company invests and supports youth empowerment, as well as its partners and coffee farmers, at its core.
In 2021, the Starbucks Creative Youth Entrepreneurship Program (SCYEP) reached 1,250 students, and the program will continue with support from the Starbucks Foundation.
"I look forward to the future of Starbucks in Indonesia as we continue to create new connections and positive impact for our customers and community in Indonesia.”
In 2019, Indonesia celebrated the opening of the one-of-a-kind Starbucks Dewata Coffee Sanctuary in Bali, bringing customers through the seed-to-cup coffee experience.
Through the Greener Nusantara initiative, Starbucks has launched multiple programs to reduce waste, such as eliminating over 30 million straws through the introduction of strawless lids in 2020, completely transitioning to cold cups made with recycled polyethylene terephthalate (rPET) in 2021 and the monthly Bring Your Own Tumbler program in all stores across Indonesia.
Another key recycling program is Grounds for Your Garden, which provides customers in Indonesia with complimentary bags of soil-enriching recycled coffee grounds from Starbucks. The retailer is also piloting some greener programs in reducing waste at store levels, including a waste management program in Surabaya, East Java, and the construction of the first store equipped with solar panels at Starbucks Drive-Thru Cipondoh, Tangerang, Banten, to provide a renewable energy source and reduce electricity consumption.
As part of its ongoing commitment to creating a positive impact in the communities it serves, Starbucks actively participates in activities that uplift the community in Indonesia.
The first Community Store in Tanah Abang, Central Jakarta, opened in 2020 in support of creating educational opportunities for youth in the area. To further support youth empowerment, the SCYEP was founded to promote more opportunities and better prepare youths for the future.
In appreciation of frontline responders of the COVID-19 pandemic, over 50,000 cups of beverages have been donated to hospitals and vaccination centers since March 2020.
With its 20th anniversary, Starbucks reaffirms its long-term commitment to the Indonesian coffee community by donating 40,000 coffee seeds to coffee farmers in Sumatra on Oct. 1 to commemorate World Coffee Day.
Since 2017, 500,000 coffee seeds have been donated to coffee farmers through the Art in the Cup program in collaboration with the Farmers Support Center in Berastagi, North Sumatra.
Customers can also take part in the celebration with the launch of exclusive limited edition products from May 9 to 20, featuring Birthday Cake Frappuccino® beverages with two irresistible variants: White Chocolate and Tiramisu that has festive Twinkle Toppings on top.
On Tuesday, the 20th-anniversary date of Starbucks in Indonesia, every purchase of two Grande and Venti beverages received an exclusively designed ecobag, encouraging customers to reduce the use of single-use plastic bags. Starbucks will also launch a collectible Siren Wave-themed 20th- anniversary tumbler with an exclusive design, available since May 9 at all stores nationwide.
As a special thanks to all Starbucks Rewards members, a Double Stars Day will be available from May 17 to 20 in celebration and appreciation of more than 2 million Starbucks Rewards members in Indonesia. Adding to the excitement are 20 giant cup installations across 20 Starbucks stores to invite customers to enjoy the excitement and celebrate together in Indonesia.
