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Kolaboramie celebrates 50 years of Indomie with inspiring collaborations
PT Indofood CBP Sukses Makmur Tbk’s (Indofood) flagship product, Indomie, is celebrating its 50th anniversary with an artistic collaboration with local and international brands.
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T Indofood CBP Sukses Makmur Tbk’s (Indofood) flagship product, Indomie, is celebrating its 50th anniversary with an artistic collaboration with local and international brands. Titled Kolaboramie, the project showcases Indomie’s five decades of inspiration and special place within the hearts of the younger generations.
Just as it has invented various flavors over the years, Indomie will be partnering with the Japan-based Italian restaurant chain Popolamama to bring an exciting collaboration menu. Kolaboramie will also be heavily focusing on the creative industry, reaching out to local beauty-brand Rabbit Habit and HSI Ceramic for unique, Indomie exclusive collections. Fans of modern art will also be delighted to know that Indomie will be working with IGOR + Museum of Toys for a Noodle Monster display.
Kolaboramie will also include distinctive youth fashion brands such as Swallow, Thanksinsomnia, Kamengski, JKT Creative, Urbain, Tahilalats + Sandalboyz, Tangan and Saturdays. Kolaboramie also targets labels for children and families such as BohoPanna.
Reaching further beyond its usual repertoire, Indomie is raising awareness for the environment with an upcycling project with Wiralagabae. Other collaborations also involve cycling-community Element Bike and storytellers on the KaryaKarsa content-creator platform. Gamers can also join in the fun with an Indomie-inspired in-game event.
“One of [Indofood’s] missions through this collaboration is working with individuals in the creative arts industry to bring various innovations and inspire other local brands. Like the variety of Indomie flavors inspired by various regions and cultures, we hope that works inspired by Indomie will reach everybody and inspire them in turn,” said marketing manager Vemri Junaidi.
“We hope that Indomie’s collaboration with the local branch will bring Indomie closer to the various communities existing in Indonesia. Together, we can initiate projects that will inspire Indonesia to move forward together. Bersama Indomie, terus hidupkan inspirasi,” Vemri added.
Discover the Kolaboramie complete collection at the Indomie 50 Years event Live Inspiration - Indomie Nation in Kota Kasablanka, South Jakarta, starting on Nov. 4.
