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PNM customers soar together with Whoosh high-speed train
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T Permodalan Nasional Madani (PNM) remains committed to supporting the development of micro and small businesses in Indonesia. Through the PNM Mekaar program, customers not only gain access to capital but also receive mentorship and opportunities to expand their markets. Now, the flagship products from PNM customers are officially available at ICY & SPICY and Crunchy Buddy stores, located in the Whoosh high-speed train service area, opening new opportunities for female entrepreneurs to reach a broader market.
PNM Mekaar customer, Indriyani, has successfully built a snack business with the brand Emdi Kripik. Her journey in the business world proves that the courage to start something new can lead to significant change. From being a simple housewife, she is now a successful entrepreneur who has uplifted her family’s standard of living and inspired other women around her to dare to dream and strive.
In addition to Emdi Kripik, another featured product now available is Ratnamoy, a snack created by Ratna, who is also a PNM Mekaar customer. With the availability of these products at ICY & SPICY and Crunchy Buddy stores, PNM customers now have access to a wider market, including Whoosh high-speed train passengers coming from various regions in Indonesia.
PNM’s president director, Arief Mulyadi, stated that this initiative was a tangible step for PNM in strengthening the micro and small business ecosystem. “We want to ensure that PNM customers' products are more widely recognized and competitive in the modern market. Through this collaboration, we hope our customers will be more motivated to continue improving the quality of their products and grow their businesses even more,” said Arief.
PNM will continue to introduce various initiatives to increase the competitiveness of local products and promote economic growth based on women’s empowerment. Moving forward, PNM hopes that Indonesia’s grassroots economy will become more resilient, sustainable and capable of competing in a larger market.
