n annual breast cancer awareness event initiated by Lovepink community is slated to return on Oct. 9 at Altira Business Park in North Jakarta.
Held as part of world breast cancer awareness month, this year's Jakarta Goes Pink features a 5- and 10-kilometer charity run alongside local celebrities such as actor Joe Taslim and actress and beauty queen Agni Pratistha in addition to breast cancer warriors and survivors in a bid to increase public awareness about early screening for cancer.
Registration for the race is open until Sept. 17, but those who do not want to run can opt to make a donation instead through the community's Pink Pledge program.
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“It's one of the ways of donating,” said Jakarta Goes Pink 2016 committee chairwoman Dede Gracia. “In our Pink Pledge program, we have celebrities, breast cancer survivors and professional runners who will make the run for each donation given to the charity.” After choosing which runner you want to support, you can choose the donation amount starting at Rp 50,000 (US$4). This year, the charity run aims to attract 1,500 runners and 3,500 fun walk participants.
The event also features a fun walk with Lovepink ambassador Chelsea Islan, celebrity Dian Nitami and breast cancer survivors, breast screening, a pop-up market, SADARI or Periksa Payudara Sendiri (Check Your Breasts) on stage and Pink Attire Award.
Founded in 2010 by two breast cancer survivors, Shanti Persada dan Madelina Mutia, Lovepink actively campaigns about the importance of SADARI and breast cancer awareness. Shanty told The Jakarta Post that the government's role was essential in supporting SADARI. “Hopefully the government can make it easier for Indonesian women to have affordable early screenings at the hospital,” she said, adding that it was also necessary to encourage a healthy lifestyle. (kes)
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