Instagram CEO and co-founder Kevin Systrom made the announcement on his blog and the story behind it is pretty great. He talked about how they created Instagram to be a welcoming community where people can share a bit of their lives and for them to find inspiration. And with a growing audience every day, they wanted to make sure that the comments on your photos and videos are kept positive and safe.

(Read also: Instagram users can now zoom in on photos, videos)

“The beauty of the Instagram community is the diversity of its members. All different types of people—from diverse backgrounds, races, genders, sexual orientations, abilities and more—call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It’s not only my personal wish to do this, I believe it’s also our responsibility as a company. So, today, we’re taking the next step to ensure Instagram remains a positive place to express yourself.”

You can use the keyword moderation tool and list down the words that you deem offensive and/or inappropriate. All you have to do is toggle the “Hide Inappropriate Comments” button on your settings.

Now your Instagram can be a more positive environment for you to share your flat-lays and selfies.

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