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No-nudity Playboy goes digital, app available on iOS and Android

Asmara Wreksono
Asmara Wreksono

The Jakarta Post

Jakarta  /  Fri, October 14, 2016  /  11:25 am
No-nudity Playboy goes digital, app available on iOS and Android

Nudity-free Playboy magazine will be available to digital subscribers, namely iOS and Android users, following the magazine’s new direction of reaching out to younger generation.  (Shutterstock/360b)

Nudity-free Playboy magazine will be available to digital subscribers, namely iOS and Android users, following the magazine’s new direction of reaching out to younger generations. 

David Israel, COO and CFO of Playboy Enterprises, stated that “Since introducing a brand new vision for Playboy Magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms.”

“Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences all over the world,” he added.

(Read also: Playboy magazine features hijabi woman for first time)

Playboy relaunched its website playboy.com in 2014, making it “safe for work”, and ditched nudity altogether from their magazine pages. This drastic change expanded the website’s traffic and its age demographic went down from 47 years old to 30.5 years old. Playboy’s website traffic grew from 5.5 million unique users to 21.5 million. As the brand’s main focus lies on social engagement, it managed to build a social media audience of 30 million followers encompassing Facebook, Twitter, Instagram, YouTube, SnapChat and Tumblr. 

The famed magazine has been featuring nudity since 1953, breaking taboos while at the same time feeding readers exclusive interviews with world-famous figures such as Jimmy Carter and Fidel Castro. Playboy is also known to have featured the literary work of Haruki Murakami, Vladimir Nabokov and many more. 

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