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Blogging as 'content creation' is always relevant: Enda Nasution

News Desk

The Jakarta Post

Jakarta  /  Fri, October 28, 2016  /  01:03 pm
Blogging as 'content creation' is always relevant: Enda Nasution

People may prefer to look at videos over writings, yet, the appeal that blogs have can attract greater audiences, albeit for educational or entertainment purposes. (Shutterstock/File)

Officiated in 2007, Indonesian bloggers celebrated National Bloggers Day on Thursday. 

The blogging trend is relatively new to Indonesian premises, as it often serves as solely a platform for young adults to express their opinions. After 11 years since the day it was created, we dive into discussions regarding whether or not blogging or microblogging is still relevant.

People live in an era where ubiquity of internet-related content is no longer considered foreign. Moreover, the blogging trend has also generated the cycle of “follow and unfollow” because of the filters of spurious traffic across the globe, delivering endless content despite their levels of importance. Instagram, one of many social media platforms that people utilize to microblog serves an exemplary element to affirm the return of this digital ecosystem in which people hark their voices.

Enda Nasution, 41, is a renowned individual, reputedly in having brought many changes to the Indonesian blogging community. He is a blogger who openly defies the convention of being cynical on the internet. He believes that blogs can revitalize humanity one step at a time.

“It’s quite difficult to maintain consistency in updating my content. After 16 years of blogging, I am not as consistent as I was back then,” Enda said.

In the wake of National Bloggers Day, Enda believes that bloggers should be able to profit from their respective content as it would help others discover their wants and needs. The blogging culture of that reported in early 2008 in comparison with today, has not changed much. In fact, the only difference has been the routine of blogging, where back then it was more a private thing. 

Agreeably, bloggers are drawn to their passion of writing more and more each time they find valuable information or an interesting point to share. The more people blog, the more exposure to the world readers will be getting. When asked about its relevance, Enda concludes, “It will always be [relevant]. Let’s rename the ‘blogging’ culture to the ‘content creation’ culture, shall we?”

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He salutes many up and coming content creators, and the increased accessibility to content if writers can continue to prioritize generating interesting ideas rather than being consistent in their postings. He confessed that National Bloggers Day should not only celebrate the blogging culture, but also the authenticity of the bloggers’ voices. Local blogger Kenneth Sahuleka, for instance, prefers to indulge in a pool of endless ideas before deciding what is worthy of people’s reading time.

“I take enjoyment in witnessing people exchanging their viewpoints,” Kenneth stated.

A college student who is majoring in international relations at Bina Nusantara University, Kenneth said with the provided platforms offered to him, he found writing the most enticing. Many students from his university read his collection of writings and Kenneth has received quite the recognition from his fellow peers, even foreign lecturers who comment on his pieces. “My interests are quite boring, actually,” he humbly stated before saying how he had concluded that readers often overlooked the discussions that were at hand, and that he was willing to revisit issues that were often discarded.

Kenneth and Enda collectively agreed that in spite of the large number of internet users, many were still following repetitious content. In short, bloggers should manage to generate ideas of their own without adding layers to the content fatigue of the same-old blogs. 

The relevance of blogging/micro-blogging is still sitting on a considerably elevated state. Although, the discussion of whether bloggers can profit off their writings solely from their websites is not conclusive. Yet, bloggers, if they are discovered, may obtain job opportunities such as writing for magazines or newspapers—or, they could publish books like the way Raditya Dika (filmmaker, writer, screenwriter) does. 

People may prefer to look at videos over writings, yet, the appeal that blogs have can attract greater audiences, albeit for educational or entertainment purposes. “Blogs are a bit adorable these days,” said Enda Nasution.

Authenticity is of course what is crucial for future blogs. Maintaining consistency and originality are quite difficult for people to grasp onto. Topics ranging from serious matters to entertainment are welcome in blogs—unless the topic infringes on any person’s rights, any other discussible matter will be laid out to the public eye. For example, YouTube does not demand the audience be avid viewers, but simply, to listen passively. To sum up, the longevity of a blog’s reputation is somewhat on the verge of competition, particularly as of late.

In conclusion, the blogging culture will be here to stay for quite some time, but it all depends on how attached bloggers are to their writing topics of interest. 

“Ultimately, the amount of investment one puts into his/her work will determine the quality of their work. Just be aware of the creative block when writing,” Kenneth said. (fmn/kes)

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