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Social media users turn Ikea’s Frakta bag into fashion items

Masajeng Rahmiasri
Masajeng Rahmiasri

The Jakarta Post

Jakarta  /  Thu, May 11, 2017  /  05:38 pm
Social media users turn Ikea’s Frakta bag into fashion items

Instagram post by user aria.duan. (instagram.com/aria.duan/File)

Last month, the internet was abuzz with talks about Balenciaga’s 'Arena Extra-Large Shopper Tote Bag,' a US$2,145-worth bag that carries a striking visual resemblance to Ikea’s Frakta shopping bag.

The Swedish furniture manufacturer has responded to the issue, stating they are “deeply flattered” that the new Balenciaga bag resembles their 99 cent bag, Today reported. It has even released a joke ad to help users differentiating the two bags. The advertisement says, “Shake it. If it rustles, it’s the real deal.”

Following Balenciaga's 'inspired' move, social media users took the Frakta shopping bag and put their creativity to the test, as if trying to prove that they too can come up with a variety of everyday things using the famed blue shopping bag. Impressively, they produced several types of fashion products, from baseball caps, footwear, masks to underwear. An Instagram post by user signeralkov reads, “BALENCIAGA x IKEA limited hoax thong.”

Instagram post by user signeralkov. (instagram.com/signeralkov/File)

Another Instagram user made a baseball cap out of the famous blue bag.

An Instagram post showing baseball cap creation posted by user milkxtaiwan.(instagram.com/milkxtaiwan/File)

It almost feels like a competition when another created sandals, featuring the Ikea logo on its straps.

A post showing the sandal creation by Instagram user nicolemclaughlin.(instagram.com/nicolemclaughlin/File)

‘Arena Extra-Large Shopper Tote Bag’ was not the only Balenciaga product that has garnered public attention for resemblance to other existing products. On February, the French luxury brand released Blanket Square XL, a lambskin tote bag that perfectly resembled a bag people would use to store their blankets in. (asw)