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Levi’s, Maliq & D’Essentials to collaborate for anniversary event
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Jeans manufacturer Levi’s has announced a collaboration with local urban jazz-pop band Maliq & D’Essentials for the company's 144th anniversary event in Indonesia on May 20. (Shutterstock/Vastram)
J
eans manufacturer Levi’s has announced a collaboration with local urban jazz-pop band Maliq & D’Essentials for the company's 144th anniversary event in Indonesia on May 20.
During the event, an exclusive live performance by Maliq & D’Essentials will be streamed via Levi’s Indonesia’s official Facebook page.
The performance is part of the firm's worldwide anniversary celebration dubbed '501 Day'.
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“Levi’s believes that music can open the creativity faucet and each people’s self-expression. That is the motivation behind our new collaboration with Maliq & D’Essentials in Indonesia, the pop band that has been known widely; [a band] that poses as a perfect representation of our definition of originality,” said Daniel Sjorgen, country manager of Levi’s Indonesia.
Maliq & D’Essentials vocalist Angga Puradiredja conveyed the band’s excitement in collaborating with the jeans manufacturer. “The partnership with Levi’s feels natural because both of us are celebrating the same thing: self-expression and the power of music,” he said.
Aside from the upcoming anniversary performance, Levi’s and Maliq & D’Essentials are also set to roll out other music-based collaboration projects in 2017 with further details set to be announced soon. (kes)
