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Celine Dion, NUNUNU introduce gender-neutral children's clothing brand

News Desk

The Jakarta Post

-  /  Sun, November 18, 2018  /  05:02 pm
Celine Dion, NUNUNU introduce gender-neutral children's clothing brand

Singer Celine Dion performs in in Sentul, Bogor, West Java, on Jul. 7. (Antara/Elora)

Canadian singer Celine Dion has unveiled a new gender-neutral line of childrenswear called CELINUNUNU in collaboration with global children’s fashion brand NUNUNU, which was founded in 2009.

The singer posted a video on Instagram that featured herself walking through a maternity ward with babies dressed in the typical blue and pink that differentiates baby boys from girls.


« I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. » - Céline xx… Céline and kids wear brand nununu launch new children’s fashion brand #CELINUNUNU. @Celinununu unites two forces by one voice: fashion has the power to shape people’s minds. The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes. . #Celinununu . . « J’ai toujours aimé nununu et ce qu’ils représentent. Il est donc naturel de m’associer à eux pour encourager un dialogue sur l’égalité. » - Céline xx... Céline et la marque de vêtements pour enfants nununu lance #CELINUNUNU, une nouvelle gamme de vêtements pour enfants. @Celinununu unit deux forces en une seule voix: la mode a le pouvoir de façonner l'esprit des gens. Inspirez vos enfants à être libres et à trouver leur propre individualité à travers les vêtements. . #celinununu

A post shared by Céline Dion (@celinedion) on

“Our children, they are not really our children, as we are all just links in a never-ending chain, which is life,” Dion narrates during the video, after which she is seen transforming the blue and pink into black and white in a symbolic gesture of gender equality.

Dion also captioned the video: “I’ve always loved NUNUNU and what they represent. [The brand] lets children choose outside stereotypes and norms, so they can bring from within their own tastes and preferences.”

Read also: Celine Dion on what keeps her young

The new CELINUNUNU collection includes 70 silhouettes for children aged 0 to 14 years that aim to harmonize timeless cuts, symbols and a minimalist color palette with the gender-neutral concept, created in direct collaboration with designers Iris Adler and Tali Milchberg, the two cofounders NUNUNU.

Items are priced from US$34 for a baby beanie to $299 for a leather jacket.

“We help them feel free, creative, inspired, respectful of one another and happy in the world,” said Dion.

CELINUNUNU is available globally at (acr/wng)