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Optimistic 'Spiced Honey' named color of the year

Liza Yosephine
Liza Yosephine

The Jakarta Post

Jakarta  /  Sun, January 20, 2019  /  08:02 am
Optimistic 'Spiced Honey' named color of the year

In reflection of a sense of optimism, paint company Dulux has recently named its warm amber shade (Courtesy of AkzoNobel/File)

Colors not only evoke certain moods but they could also serve as a reflection of global trends, as seen by choices in home decor paints. 

In reflection of a sense of optimism, paint company Dulux recently named its warm amber shade Spiced Honey the color of the year for 2019.

Oscar Wezenbeek, managing director at AkzoNobel's Decorative Paints Southeast Asia & South Asia, which oversees Dulux, said the color of the year was always chosen following the company's annual gathering of specialists from across the world at its Global Aesthetic Center at the company's headquarters in the Netherlands.  

Taking on the theme of "Let the light in", Wezenbeek said the 2019 color choice reflected an optimistic point in a journey following a tumultuous past couple of years as seen in global politics and economics, especially since 2017, which saw a darker and muted shade of "Denim Drift" as the annual shade that year. 

"And as now we see more optimism picking up, the colors become brighter as well, to reflect the sense of optimism. So the color that we launch today is called Spiced Honey and it really reflects that energy, that optimism that we see," Wezenbeek told The Jakarta Post during an interview in Jakarta on Wednesday.

Dulux has announced its annual color for 16 years, each year picking a different shade as a backbone to a pallet framework. This year, the warm tone of Spiced Honey, an already existing color previously named Crème Brulee in the company’s collection of over 5,000 colors, include four color pallets to inspire different moods for different spaces. 

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The pallets include choices curated for a space to "Think", which includes warm neutrals of beige and browns to stimulate the mind and encourage concentration, while "Dream" features soft pastels of pink and purple that are calming and soothing.

Spaces designated for more visceral moods can take after the "Act" pallet that seeks to inspire through bold bright shades such as yellow and green, or the "Love" pallet that include intense pigments of red and blue. 

In Asia, including Indonesia, Wezenbeek said overall brighter colors had consistently been more popular compared to in other regions.

"In a way it's not surprising to me, because you've got a very young, vibrant population here. Very strong young generation in Indonesia. And I think young people are more vibrant and a bit more adventurous," Wezenbeek said.

Jun de Dios, president director at PT ICI Paints Indonesia (AkzoNobel Decorative Paints Indonesia), said darker tones such as black and grey were conversely among the least popular choices in the region. 

"Indonesians in particular, they like vibrant colors, especially if you want to do a feature wall, one would be a bright red, or bright yellow, orange. I've seen some walls that are purple, but not the entire four walls, but one feature. So that again communicates the type of mood they like to show," De Dios said. 

Indonesian interior designer Diana Nazir, who spoke at the launch, noted on the importance of a color board as the foundation in building a space.

"People love color. So we always start with a color board so people can make their choices in creating specific moods for different spaces," Diana said. (kes)

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