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Dr.Jart+ launches Cicapair line in Indonesia

News Desk

The Jakarta Post

Jakarta  /  Sat, May 11, 2019  /  12:05 pm
Dr.Jart+ launches Cicapair line in Indonesia

The Cicapair line from Dr.Jart+, comprising Cicapair Serum, Cicapair Re-Cover and Cicapair Cream. (Dr.Jart+/File)

Korea-based skincare and cosmetic brand Dr.Jart+ has officially launched its Cicapair line in Indonesia.

The line contains Centella asiatica extract water, commonly referred to as cica or tiger grass, as the main ingredient. The plant is believed to be able to reduce redness and irritation on sensitive skin, along with helping skin regeneration with antioxidant effects.

The plant got its name in Asia after people noticed how tigers rolled around on the herb to help heal their wounds and infections. The extract is rich in chlorophyll and minerals that are essential for enhancing skin structures.

Three products were introduced in the line, namely Cicapair Serum, Cicapair Cream and Cicapair Re-Cover.

Using ampoule capsules, Cicapair Serum is said to calm redness and irritation with a single drop. Cicapair Cream, meanwhile, comes in green and will dissolve into the wearer’s skin color upon spreading. The cream is said to soothe and repair tired and wounded skin by restoring vitality.

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Cicapair Re-Cover, at SPF 30, can neutralize redness and cover blemishes and redness with its green-to-beige color-changing cream. Its soothing ability is said to restore vitality and improve the skin’s appearance, and it can be used as a base under makeup or as a primer.

Distributor Luxasia Indonesia said the products were available in Sephora stores in Jakarta, Bandung, Semarang, Surabaya and Bali, as well as Seibu Grand Indonesia and Sogo Supermal Karawaci. They are also available online on sephora.co.id, Zalora, Lazada, Shopee, JD.id and Blibli.

The products can be purchased for Rp 525,000 (Serum), Rp 625,000 (Cream) and Rp 585,000 (Re-Cover).

Heidi Felicia, business unit manager of Luxasia Indonesia, said more products in the line would be introduced in the country by the end of the year.

Dr.Jart+ is available in 36 countries and was on the Beauty Top 100 list of fashion publication Women’s Wear Daily from 2016 to 2018. (wng)

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