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Lionel Messi to launch a fashion line
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Barcelona's Argentinian forward Lionel Messi (C) waves after receiving the Creu de Sant Jordi (Saint George's Cross) award from Catalan regional president Quim Torra (back L) during a ceremony at the International Convention Centre (CCIB) in Barcelona on May 16, 2019. (AFP/Josep Lago)
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n Wednesday, Women's Wear Daily (WWD) has reported that the Argentinian soccer star is collaborating with MGO (whose chief creative officer is none other than Tommy Hilfiger's sister Ginny Hilfiger) to create his own line of ready-to-wear. The first collections will be on sale starting this summer, on an online platform dubbed "The Messi Store."
While soccer and fashion have fastened their bonds in recent years, few could say they saw this one coming: FC Barcelona star Lionel Messi is, indeed, launching his own fashion line.
We'll have to wait until the summer to see what the striker has come up with in partnership with MGO, under the direction of Ginny Hilfiger, whose brother happens to be Tommy Hilfiger.
For the time being, there has been very little information about famous Argentinian soccer player's fashion line. WWD has confirmed that it will be primarily focused around sportswear-inspired menswear, with a few pieces dedicated to women.
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Starting in July, The Messi Store will be releasing weekly product "drops," which might just be reprised once they are sold out. Some lucky fans might even be able to get their hands on some autographed pieces.
Lionel Messi is following in the fashion footsteps of some of his colleagues, such as David Beckham, Steven Gerrard, Jérôme Boateng and Djibril Cissé.
