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Fashion gets environmental in ‘Laut Kita’
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Oceanic: The collection features ocean-inspired patterns rendered on eco-friendly fabrics. (Sejauh Mata Memandang/-)
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ndonesian label Sejauh Mata Memandang is getting in gear for plastic-free oceans and polyester-free wardrobes with its latest collection launch-cum-exhibition.
Life in plastic is fantastic, for Barbie at least. For everyone else on Earth, the amount of plastic waste on the planet will soon reach breaking point, and no one wins in that situation.
Earlier this month, a pregnant sperm whale washed up on the pristine sands of Sardinia, Italy, having ingested approximately 22 kilograms of plastic. In March, a Cuvier beaked whale washed up in the Philippines, with over 40 kg of plastic found in its stomach. Indonesia too is not immune, as a dead sperm whale was found in Sulawesi in November with more than 1,000 pieces of plastic weighing around 6 kg.
The state of our oceans is looking bleak, and environmental organizations are quickly spreading awareness to the public about the dangers of single-use plastic.
Joining them is an ally from the fashion industry, Sejauh Mata Memandang. Primarily known for its “slow fashion” approach, the label has decided to launch its latest ocean-inspired collection with an exhibition highlighting the encroaching danger presented by plastic waste.
Titled "Laut Kita" (Our Seas), the exhibition was held in collaboration with environmental group Indonesia Plastic Bag Diet Movement (GIDKP) and was launched on April 22, coinciding with Earth Day. Located in Plaza Indonesia, visitors will be able to tour the exhibition until June 16, after which the plastic waste displayed will be packed up and recycled.
