The Jakarta Post
The entrance to the Pucuk Coolinary Festival in Medan, North Sumatra, on Aug. 31. (JP/Apriadi Gunawan)
The Pucuk Coolinary Festival (PCF) returned for its fourth edition in Plaza Medan Fair, Medan, North Sumatra, over the weekend.
Organized by bottled tea brand Teh Pucuk Harum, the event was previously held in Malang, East Java, and Bandung, West Java, last year, as well as in Yogyakarta in March this year.
The national sales and promotion chief of organizer PT. Mayora Indah Tbk, Henry David Kalangie, said Medan had been chosen because it was widely known as a culinary destination.
“We cannot deny that the food in Medan is one of the best in Indonesia; this needs to be constantly promoted,” Henry said at the festival’s opening ceremony on Saturday.
Visitors browse the culinary delights offered at the Pucuk Coolinary Festival in Medan, North Sumatra, on Aug. 31. (JP/Apriadi Gunawan)
Henry added that the festival collaborated with micro, small and medium enterprises (MSME) to help promote their brands.
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Medan Deputy Mayor Akhyar Nasution welcomed the festival, saying the administration supported any event that promoted the city’s tourism potential.
“The event is an important step toward boosting Medan’s tourism potential, especially in culinary tourism,” he said.
The festival featured over 80 tenants in three zones, namely Sweet, Hot and Savory. A string of legendary and must-try Medan cuisines attracted visitors and satisfied their appetites, such as mie Aceh titi bobrok (thick yellow noodles with curry sauce), ayam penyet Wonosari (smashed fried chicken), bika Ambon zulaikha cakes, Medan napoleon cakes and mie ayam jamur H. Mahmud (chicken noodles).
A number of activities were held to entertain visitors, one of them being the Spicy King Noodle Contest, with participants competing at devouring spicy foods. The two winners each took home a motorcycle as the grand prize. (wng)