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Hakuhodo Network Indonesia wins big at Agency of the Year Awards
Hosted by Singapore-based company Marketing Interactive, the award seeks to recognize the best advertising agencies in Indonesia.
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To continue receiving such awards, Irfan said the creative talent needed to keep up with the current state of advertising. (Shutterstock/garagestock)
H
akuhodo Network Indonesia, the parent company of six advertising agencies, including Hybrid: H, Lotus H and H: Three, won eight awards at the first Indonesian Agency of the Year Awards.
Hosted by Singapore-based company Marketing Interactive, the awards seek to recognize the best agencies in Indonesia. The company has held similar events in Singapore and Malaysia.
This year, Hakuhodo Network Indonesia took home several awards, including Overall Network Agency of the Year and Creative Agency of the Year. H: Three won Overall Agency of the Year, Event Marketing of the Year and Experiential Marketing Agency of the Year.
The company’s CEO Irfan Ramli told The Jakarta Post on Monday that this year, the network had also won several international awards in London, Busan, Singapore and Thailand. He mentioned that the company’s achievements were made possible by the talents of individuals at Hakuhodo Network Indonesia.
To continue receiving such awards, Irfan said, the creative talent at Hakuhodo needed to keep up with the current state of advertising.
Read also: Hakuhodo Indonesia RI’s first ad agency in Asian top 25 ranking
“They need to think outside the box, so they can create something unique for campaigns,” he explained.
Hakuhodo Network International provides internal training and frequently sends its employees to international events to sharpen their talents.
“If [we want] to win awards, we need to learn and not give up easily,” added Irfan.
Irfan said it was hard to hire creative talent these days. Advertising agencies needed to compete with e-commerce companies looking for people with similar abilities.
To those interested in joining advertising agencies, Irfan said the industry was both fun and an interesting learning ground, as employees could interact with a variety of clients, from food-service to banking. (kes)
