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Casio returns to 1990s with G-Shock GA-140

Ni Nyoman Wira
Ni Nyoman Wira

The Jakarta Post

Jakarta  /  Fri, November 1, 2019  /  04:59 pm
Casio returns to 1990s with G-Shock GA-140

The G-Shock GA-140, Casio's newest series, is on display in South Jakarta on Oct. 30. The latest series of G-Shock is inspired by music players from the 1990s. (JP/Narabeto Korohama)

G-Shock, a line of watches produced by Japanese company Casio, is bringing back memories of the 1990s through the newest analog-digital GA-140 series.

The series’ case is adopted from the line’s popular series GA-100 and GA-110, whose features include wide strap, wide bezel and large case – all made of resin. A smaller size is available in the GMA-S140 series.

The Casio GA-140 is available in five colors, namely black, blue, red-gray, purple and black with red and orange hints.The Casio GA-140 is available in five colors, namely black, blue, red-gray, purple and black with red and orange hints. (JP/Narabeto Korohama)

“Many G-Shock fans love to wear watches with large cases,” said Riry Silalahi, marketing manager of Casio Singapore Pte., Ltd, Jakarta’s representative office, on Wednesday in South Jakarta. “The GA-100 and GA-110 are beloved by many, so we decided to use the same case for the GA-140, but we feature more advanced technology and have added some differences.”

The GA-140’s deep dial is said to be inspired by music players that were popular in the 1990s, such as the Sony Walkman and Boombox speakers. The subdial at 3 o’clock displays a 1/1000 of a second stopwatch and it is able to count elapsed time, split time and lap time. Additionally, the watch also has other subdials that display digital time and date. The series’ battery life is two years.  

Read also: Smarter Casio watches arrive in Indonesia

The latest series also features its predecessors’ strengths, such as being shock-resistant and water-resistant to 200 meters.

The GA-140 is available in five colors, namely black, blue, red-gray, purple and black with red and orange hints. The prices start from Rp 2.08 million (US$148.87).

Marketing manager of Casio Singapore Pte., Ltd,  the Jakarta representative office, Riry Silalahi. Marketing manager of Casio Singapore Pte., Ltd, the Jakarta representative office, Riry Silalahi. (JP/Narabeto Korohama)

Riry said that by August 2018 some 1 million G-Shock watches had been distributed all over the world since the line was established in 1983. “[This encompasses] all series and all colors,” she said.

Additionally, amid the growing popularity of smartwatches, Riry said that the G-Shock had broadened its market to the younger generation. “On our Instagram account, the majority of our followers are aged between 24 and 35. It’s evident that our customer base has expanded,” she said. (wng)