The Jakarta Post
Choi Si-won was previously a Special Representative for UNICEF Korea for four years. His work included developing solutions and raising awareness for bullying across Asia through UNICEF’s #StopBullying campaign. (Instagram/siwonchoi/File)
Choi Si-won of Korean Boyband Super Junior has been named the new Regional Ambassador for UNICEF East Asia and Pacific. His appointment was made official at the 30th anniversary event of the Convention on the Rights of the Child (CRC) held in Laos on Monday.
Choi was previously a Special Representative for UNICEF Korea for four years. His work included developing solutions and raising awareness for bullying across Asia through UNICEF’s #StopBullying campaign.
Regarding the new appointment, UNICEF East Asia and Pacific regional director Karin Hulshof said in a statement that she was delighted for Choi to join the team.
“His unwavering commitment to children and his celebrity status will help UNICEF to send a powerful message that will reach the hearts and minds of people throughout the world,” Hulshof said.
As part of the East Asia and Pacific Regional Ambassador team, Choi's special focus will be on promoting and protecting children’s rights online. His first task is to participate in a Youth Talk Panel Discussion alongside outstanding youths who are actively working to advocate for children’s rights. He will also visit a school and youth-led radio group while in Laos.
The Lao Generation 2030 Forum in Vientiane, where Siwon was announced Regional Ambassador, assessed the progress of the implementation of CRC and Sustainable Development Goals (SDGs). Future efforts to unleash the potential of children and young people in Laos were also discussed during the event.
“I have been lucky to see first-hand the impact that UNICEF has had on children’s lives and I am looking forward to continuing my work with the organization,” Choi said. (vel/mut)
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