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Resso social music streaming app combines music, connectivity
Social-music streaming app Resso combines music and user connectivity.
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A user of Resso listens to one of the songs available on the social-music streaming app. (JP/Ni Nyoman Wira)
A new social-music streaming app was launched in Indonesia on Wednesday.
Dubbed Resso, the streaming app combines music and user connectivity at the same time, while highlighting features such as vibes, lyric quotes and comments.
In vibes, for instance, users would be able to change the background of the now-playing screen with images, videos or GIFs to express their feelings. The app has also equipped most of its songs with lyrics that can be read instantly when the songs are played.
In lyric quotes, users can share song lyrics or certain parts of them on their social media. They can also edit their posts by changing the background with images, videos or GIFs and adding effects to the posts.
The app also allows its users to leave comments while they stream songs. The comment section can be accessed through the users' now-playing screens.
“Musicians are also able to interact with their fans through the comment section,” said Christo Putra, head of music of Resso Indonesia, during the launch on Wednesday in South Jakarta.
Read also: While music streaming sales surge, singers still get paid a song
Christo said Resso collaborated with various music labels for the service's music catalog, such as Sony Music Entertainment, Warner Music Group, Merlin and Beggars Group, T-Series, Saregama, Zee Music, YRF Music, Times Music, Tips, Venus, Shemaroo, Musica, Aquarius, My Music, Trinity and Maheswara.
Tricia Dizon, country manager of Resso Indonesia, said members of Generation Z and millennials are their target market as they make up a big part of the population. Dizon also said both generations as expressive, creative and social. “In Indonesia, there are about 160 million active social media users, so it’s a very big opportunity for us,” Dizon said.
Available for download on Play Store and App Store, Resso offers two subscription options, regular and paid premium. Premium users are able to enjoy music in high-quality audio with unlimited skips. They can also download songs to listen to when they’re offline.
Prices for Resso’s monthly premium membership start at Rp 49,000 (US$3.40) for Android and Rp 59,000 for iOS users. Payment can be done via Google Wallet, Apple Pay, bank transfer and phone credit.
Prior to launching in Indonesia, Resso was launched in India on March 6.
Dizon said that for now they intended to focus on getting users in both countries. “[We want to] make sure that as many people in our target audience get the best product experience from us,” she said. (wng)
