The Jakarta Post
Members of South Korean boyband BTS pose with their Samsung Galaxy S20+. (Samsung/File)
South Korean technology company Samsung Electronics has teamed up with popular K-pop boyband BTS for an exclusive edition of the Galaxy S20+ smartphone and Galaxy Buds+ wireless earbuds.
The smartphone is made of glass and metal with purple as the dominant color, which is also present on the Galaxy Buds+ and its charging case, adorned with the group’s logo and heart icon.
The Samsung Galaxy S20+ BTS edition. The smartphone’s exterior is made of glass and metal in purple. (Samsung/File)
The color purple holds a special meaning for BTS and its fans, commonly referred to as the BTS Army. According to Elite Daily, it started when BTS member V said “I purple you” to fans at an event in November 2016.
V explained that purple was the last color of the rainbow, “so it means I will trust you and love you for a long time”.
The color often appears on BTS’ Twitter account and it has become one of the ways for the Army to express their love for the boyband.
The Galaxy S20 smartphone comes with a built-in BTS theme and community app Weverse. As a communication platform between fans and their idols, the app was launched in 2019 by South Korean entertainment company Big Hit Entertainment, which also manages the group.
Samsung Galaxy Buds+ BTS edition. (Samsung/File)
The BTS edition of Galaxy S20+ is equipped with a quad camera, which can be found in other Galaxy S20+ models, but this version might be more appealing to BTS fans as it features stickers and photo cards of the boyband.
The earbuds are said to give a “balanced, detailed and spacious” auditory experience thanks to audio brand AKG.
“We hope it will be a source of joy and entertainment for fans and consumers around the world,” Stephanie Choi, senior vice president and head of global marketing team of mobile communications at Samsung Electronics, said in a statement.
The latest news on the device, including its preorder date in Indonesia, is available on Samsung’s website.
Debuted in 2013, BTS or Bangtan Boys is among the most prominent K-pop boybands and has been recognized by Time magazine and the United Nations, among others. Its members are V, J-Hope, RM, Jin, Jimin, Jungkook and Suga.
According to The Korea Herald, the group will release the single “Stay Gold” on Friday at 6 p.m. local time. The song will be part of the band’s new full-length Japanese album. (wir/wng)
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