The Jakarta Post
Levi's Band Hunt 2020 selected three bands to join a series of workshops with experts in music and digital industries. (Shutterstock/Elnur)
Annual music competition Levi’s Band Hunt has returned this year in a different format.
Unlike its previous editions, Levi’s Band Hunt 2020 invited its 70 alumni to propose ideas about how to create music during the COVID-19 pandemic. Three bands – Delika, Peraukertas and Hiptoday! – were chosen after a selection process that was held from September to October.
Starting on Oct. 27, they joined a series of workshops with experts in the music and digital industry, such as co-founder of Maspam Records Noor Kamil, journalist Aldo Sianturi, digital practitioner Andreas Wijayanto and musical group Barasuara. The activities are available to watch on the competition’s website. Apart from the workshops, each of the three bands also received a cash prize of Rp 25 million (US$1763.56).
Jakarta-based band Delika, which won Levi’s Band Hunt in 2018, said that it planned to produce an album with a series of music videos using the cash prize. Rock group Peraukertas planned to hold a showcase and collaborate with other musicians and Hiptoday! said it would produce and remake its EP, EXPLORASI, by adding a touch of electronic music.
Aditha Idris, country marketing head of PT Levi Strauss Indonesia, said that the outbreak had affected and changed the way people enjoyed music. It has also limited musicians to perform their works. “We aim to help Indonesia's music industry by encouraging musicians to keep making music. We changed the competition format this year and invited Levi’s Band Hunt alumni to discover their creative ideas to create their own stages,” Aditha said.
Aditha added that Levi’s Band Hunt 2020 was received warmly by the alumni as a chance to fulfill their dreams. “The opportunity to get their tracks distributed by Spinnup [music distribution service] and receive training from mentors will also become an experience in itself,” Aditha said.
Rama Ishwara, new business director of record label Universal Music Indonesia, said musicians needed to remain agile in every situation, and they were urged to collaborate to create a better ecosystem amid the outbreak. “I’m glad that Levi’s shares the same spirit and shows support for the local musicians,” said Rama.
Initiated in 2017, Levi’s Band Hunt is a music competition for talented independent bands that are considered to offer unique and authentic music. (wir/wng)
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