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Jakarta Post

Edward Forrer: Local shoemaker expanding business overseas

  • Burhanuddin Abe


Jakarta   /   Wed, November 19 2008   /  11:05 am

EDWARD FORRER: (JP/Burhanuddin Abe) Those who keep up with the latest trends in fashion, including footwear fashion, must be familiar with Edward Forrer shoes. He started marketing his footwear door-to-door in Bandung in 1989, and now has outlets in other regions as well as overseas. "Nothing is impossible" is Edward's motto. All dreams can be turned into reality by hard work, consistency and perseverance in upholding values and putting them into practice. It was these ideas that served as the background when he decided to become an entrepreneur. "I believe everyone has a unique gift that they can use to lead their lives," said Edward, who was born in Bandung on Oct. 25, 1966. Perhaps it is this attitude that has enabled Edward to be successful as a footwear businessman. There are now 50 Edward Forrer outlets in the country. However...