TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
The origins of Bubu
Naming the company after her long-lost dog Bubu, Shinta acknowledges that she cannot really remember what the dog looked like
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
N
aming the company after her long-lost dog Bubu, Shinta acknowledges that she cannot really remember what the dog looked like. She only recalls that Bubu was a medium size mixed breed dog, with furs over his eyes.
"I named the company Bubu, not because I loved the dog, I just needed something catchy, easy to remember and that would make people curious about the meaning. It worked. Every time I meet people of any nationality, they will ask the meaning," she said.
It turns out that the word Bubu has meanings in other languages. For example, in Korea, it means couple, while in Nigeria it means blind.
"Bubu happens to be an international sounding name, the spelling is also easy. At first people were confused with the name, but I believe Bubu is a good name. As an entrepreneur, we should be able to predict the future."
Juggling her work and personal life, the mother of two now barely has time to keep a pet.
"I've never kept any pets after I had children. Dogs are like children too, they need to be taken care of. I don't allow my children to take cats as pet because I'm afraid they will have allergies. If they want to play with cats, I take them to their auntie's house, as she has cats."
"I've tried to keep fish, but they end up dying. My husband keeps saying that I am a fish killer," she says, laughing.
However, the lack of pets in her house does not stop her children from loving animals. Her youngest child even has an imaginary dog.
"She always says, 'Mama, I have a dog. Its name is Frosty Minty Love.' I have no idea where she gets that. She keeps saying it's her dog. Perhaps she invented the imaginary dog because I never let them keep dogs as a pet," she said.
Sometimes she brings her children to the shopping mall. Usually, she reads storybooks to her four-year-old. Meanwhile, the 10-year-old likes to play the computer. Just like Shinta, both children love drawing and design.
Her other passions include colleting antique batik and jewelry, which she details in her blog: www.batikantik.com.
- Tifa Asrianti
