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Jakarta Post

A round of applause

  • Maggie Tiojakin

    CONTRIBUTOR

Jakarta   /   Sat, September 12 2009   /  01:07 pm
Raise your glass: Guinness drinkers around the world from Asia (Courtesy of Guinness)" src="http://www.thejakartapost.com/files/images/guiness%201.jpg" alt="Raise your glass: Guinness drinkers around the world from Asia (Courtesy of Guinness)

Few enterprises make it to 100 years in business, so one that survives and prospers for a quarter of a millennium must be doing something right. Guinness is celebrating 250 years of producing the world’s best-selling stout — and everybody is invited. Raise your glass: Guinness drinkers around the world from Asia (Courtesy of Guinness)On Sept. 24 (aka Arthur’s Day), at about 5.59 p.m. (or 17:59), millions of beer drinkers around the world will raise a glass in the name of Arthur Guinness, founder and master brewer of Guinness’s most popular product to date: a dry, malty stout topped with a creamy white head. After 250 years, one would think the brand would have fallen behind its younger, fresher competitors or even quit the race altogether — not Guinness, though. In 1759, when Arthur signed the famous 9,000-year lease on a four-acre brewery in Dublin’s St. James’s Gate, now ...