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pproaching the end of the year, leading fashion and lifestyle retailer, PT Mitra Adi Perkasa (MAPI), keeps on with its target of launching new brands onto the Indonesian market, this time introducing Accessorize, a UK brand of accessories.

As well as holding the license for Accessorize, the retailer also has rights over other international brands, such as Zara, Topshop and DKNY, which target the middle- and upper-income consumer. The retailer also operates food and beverage outlets including Starbucks, Burger King and Domino’s Pizza.

Irawati, the director of fashion and marketing at MAPI, said that the retailer had opened three individual Accessorize shops in Plaza Indonesia in Central Jakarta, Kota Kasablanka and Lippo Mall in Kemang, South Jakarta.

“These three shops occupy a total space of 153 square meters,” she told The Jakarta Post.

She added that the retailer plans to open three new shops in Surabaya and Bali, which would occupy a total space of 152 square meters, by mid-November.

Irawati further noted that the retailer planned to open around seven more Accessorize shops in Jakarta, as well as other cities, next year.

She said that the brand would meet the youth fashion market, adding that the accessory line of business held great potential given that “fashion has become a need”.

Indonesia has become a target of many medium and upscale brands looking to woo the burgeoning middle class and youth market.

However, Irawati said that the newly launched brand, whose prices start at Rp 19,000 (US$1.97), would not be in direct competition with Diva, another brand of accessories the retailer launched earlier this year.

“We believe that the market still can easily accommodate the products offered by these two brands,” she said, adding that the retailer would vary marketing campaigns for both brands.

The launch of Accessorize comes on the heels of the introduction of other brands, such as Spanx and Hoss Intropia, into the fashion and lifestyle market by MAPI this year.

Fetty Kwartati, spokesperson for the retailer, said that the company had opened an additional 190 new stores in the first nine months of the year.

“Currently, MAPI has a total of 1,234 stores in 42 major cities and we are well on course to achieve our full-year target of 300 new stores for 2012,” she said.

The retailer announced in its latest financial report that, in the first nine months of the year, they had net revenues of Rp 5.4 trillion, a 29 percent increase compared to the Rp 4.2 trillion earned during the same period last year.

Retail and wholesale sales remain their number one revenue generator, contributing Rp 4.7 trillion, or 87.4 percent, to net revenue. Consignment-sales commissions trail in second place, adding Rp 640.3 billion, or 11.7 percent, to net revenue.

The positive performance buoyed net income for the period, which reached Rp 282.4 billion by the third quarter of the year, growing by 24.4 percent compared to Rp 226.9 billion made in the same period last year.

At the end of the trading session on Friday, MAPI’s share price closed unchanged from Thursday’s session, which was Rp 6,500