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Elevenia focuses on differentiation strategy
E-commerce platform Elevenia, which is jointly run by telecommunications operator PT XL Axiata and South Korea’s SK Planet Ltd., is planning to offer a much more diversified product range.
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A customer shops online. (Shutterstock/-)
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-commerce platform Elevenia, which is jointly run by telecommunications operator PT XL Axiata and South Korea’s SK Planet Ltd., plans to focus on selling global products and raising awareness of its current services to differentiate itself from competitors next year.
Elevenia spokesman Rezki Yanuar said on Tuesday that customer demand for global products had surged each year, which prompted the firm to launch a service called Titip Beli dari Korea [Help Me Buy from Korea] recently. With this new feature, customers are able to get their desired products from Korea in less than a month.
“We are currently selling products from China. In the future, we are also planning to make US products easily available on our sites,” he told The Jakarta Post.
Other than that, Elevenia will focus on raising awareness of its service launched this year called Mokado, which offers digital coupons for restaurants, events and other leisure activities at discounted prices.
“Mokado still needs to be promoted more; this is one of our unique products that we want to support,” he said.
Elevenia claims to have more than 4 million members with 41,000 sellers on its site, selling more than 8 million products. (win/yan)
