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Grab launches GrabPlatform ‘superapp’ for users in Singapore, Indonesia
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Grab CEO and co-founder Anthony Tan (third right), HappyFresh CEO Guillem Segarra (third left) and Grab head of product Jerald Singh (second right) pose with Grab employees on July 10, during the launch of its new GrabPlatform "superapp" in Singapore. (JP/Rachmadea Aisyah)
R
ide-hailing company Grab launched on Tuesday a new app concept that covered a wider range of services in addition to its transportation service.
Grab CEO and co-founder Anthony Tan launched the GrabPlatform, which replaces the old Grab app with a new lineup of services, including grocery delivery service GrabFresh that partners with fellow startup HappyFresh.
“Our new brand GrabPlatform amplifies the app’s economic value for its users,” Tan told the press during the launch. “We are changing from just a taxi app to an everyday ‘superapp’," he said.
He added that other facilities included an enhanced artificial intelligence mechanism that memorizes customers’ preferences and an in-app entertainment feature, like mini-games.
The updated app would help Grab maximize its resources spread across 225 cities in eight countries inhabited by 7.1 million Grab drivers, delivery partners, agents and merchants.
The new app concept is available immediately upon launch in Indonesia and Singapore. The company plans to launch the GrabPlatform at the end of the third quarter in four more countries where it already operates — Malaysia, Thailand, Vietnam and the Philippines, Grab products head Jerald Singh announced at Tuesday's event. (bbn)
