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Jakarta Post

Indonesia tops global list of e-commerce growth: Study

  • Riza Roidila Mufti

    The Jakarta Post

Jakarta   /   Mon, October 29 2018   /  02:54 am

Indonesia’s e-commerce market still has ample room to grow thanks to its high internet penetration, according to the latest report on payments and e-commerce by United Kingdom-based financial services firm PPRO.Titled High-Growth Markets 2018, the report puts Indonesia at the top of a list of 10 countries with the highest e-commerce market growth this year. According to PPRO, the domestic e-commerce sector sees a 78 percent growth annually, with a total value of US$7.2 billion a year — higher than its Southeast Asian neighbors.In comparison, the Philippines experiences a 51 percent growth with a market value worth $1.6 billion and Vietnam sees a 32 percent growth with a market value of $2.6 billion.However, the study also suggests that Indonesia’s high growth might be because its market is still relatively small compared to its peers’, despite having a huge number of people that ...