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Jakarta Post

Persija Jakarta signs sponsorship deal with Indofood

  • News Desk

    The Jakarta Post

Jakarta   /   Fri, January 18, 2019   /   07:11 am
Persija Jakarta signs sponsorship deal with Indofood A member of Persija Jakarta's support base, also known as Jakmania, watches as his favorite team practices at Wisma Aldiron field in Jakarta on Jan. 7. Persija is gearing up for the 2019 season of the country's top-tier soccer league, Liga 1. (Antara/Galih Pradipta)

The 2018 Liga 1 soccer league champion Persija Jakarta has signed a new sponsorship deal with PT Indofood Sukses Makmur for the 2019 season.

With the new contract, Persija will place the logo of Indofood’s famous brand, Indomie instant noodle, on its jersey, the club announced on Thursday.

Persija chief I Gede Widiade said the club was happy to sign the new deal, although refused to disclose the figure.

“It’s a huge deal, but I don’t think I have to leak the figure. Persija, which has a strong fan base, is really happy to be able to partner with Indofood, which has a good image,” said Gede as quoted by Antara.

The Indomie logo will adorn Persija’s jersey for Liga 1 matches as well as at certain other tournaments. The brand’s logo, however, will not appear on Persija’s jersey when the club competes in the AFC Champions League or the AFC Cup.

General manager for Indomie Lucy Suganda said Persija’s millions-strong supporter base was among the reasons behind the sponsorship deal.

“Hopefully, the new deal will motivate Persija to continue achieving,” she added.

Besides Persija, Indofood has also supported other Indonesian soccer clubs such as Bali United, Persib Bandung, Arema FC, PSIS, PSMS, PSS and Celebest FC. (nkn)