Go-Jek has signed an agreement with Aeon Mall, a property development subsidiary of Japan's largest retailer, Aeon Co.

The companies’ representatives signed a memorandum of understanding (MoU) at Aeon Mall Jakarta Garden City in East Jakarta, which became the first outlet to implement the partnership, recently.

Go-Jek head of merchants Ryu Suliawan told reporters that under the agreement, the mall would help promote Go-Jek by hosting Go-Pay payment options,  a one-year Go-Food Festival and exclusive Go-Jek pick-up and drop-off points.

Aeon’s two malls in Indonesia draw 2.2 million visitors each month. “This is our first in-depth partnership with a mall,” said Ryu.

In exchange, Go-Jek will give data-based consumer behavior insights to Aeon Mall Indonesia, said the latter’s president director, Daisuke Isobe.

Go-Jek’s insights are particularly valuable because the retailer aims to tighten its grip on Southeast Asia’s largest market with an ambitious target of opening eight malls by 2025.

Indonesia remains a Go-Jek stronghold, though rival Grab has a stronger presence in Southeast Asia. Outside of Indonesia, Go-Jek operates in Vietnam, Singapore and Thailand, whereas Aeon Mall operates in Vietnam and Cambodia.

Therefore, both companies agreed that Vietnam would be the next country for their cooperation. “It was perfect timing. We wanted to work with Go-Jek and Go-Jek wanted to work with us,” Isobe told The Jakarta Post after the briefing.

Aeon Mall’s rival, Lippo Group, owns e-wallet OVO, which has partnered with Grab. (bbn)

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