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Grab’s three-wheeler strategy to attract locals, tourists
Over the past two years, Grab Indonesia has introduced quirky ride-hailing services in three provincial cities, and it announced earlier this week it would continue this trend as part of a renewed partnership with the Tourism Ministry.
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A GrabBajay driver serves customers on an empty road in Jakarta. (The Jakarta Post/Norman Harsono)
Over the past two years, Grab Indonesia has introduced quirky ride-hailing services in three provincial cities, and it announced earlier this week it would continue this trend as part of a renewed partnership with the Tourism Ministry.
Grab first introduced a ride-hailing service for betor (motorcycle pedicabs) in Medan two years ago. They were followed by bentor (sidecar motorcycles) in Gorontalo in March and bajaj (three-wheeled motorized vehicle) in Jakarta in May.
All of them are three-wheeled vehicles.
The company said in a text message to The Jakarta Post that it currently had 40 betor drivers, 80 bentor drivers and 50 bajaj drivers.
“Looking forward, we will introduce in our app more traditional modes of transportation, which are specific to each city. This will give certainty, convenience and – most importantly – visibility to tourists over the existence of such unique transportation modes,” said Grab president Ridzki Kramadibrata during a press conference in Jakarta.
He hinted that Yogyakarta’s andongs (horse-drawn carts), which have been around since the 19th century, were next on the mind of the company.
